Mayorgajeimmy16

  The evoked set for Coca-cola Coca Cola invests heavily in communication strategies to reach its audience through different communication media and creative advertisements, in order to form deep bonds with them. In turn, this effort has been rewarded by the loyalty of  its consumers, and for the recognition of Coca Cola as a "lovemark". The average of the group evoked from the sample is 9.6, evidencing a high level of experience and knowledge regarding the category of products in question (soft drinks) ( Schiffman, 2005).In addition, the Coca Cola brand not only appears as the preferred brand by a large majority of the subjects, but it is the brand  top of mind of the sample.   

  The vision of Coca-cola. Coca Cola's vision is oriented towards different aspects to achieve sustainable and quality growth.  Among the most important elements that the company takes into account we have: People: Be a great place to work. In it, people feel motivated to be the best. Portfolio: Give the world a portfolio of quality beverage brands that anticipate and satisfy the wants and needs of consumers.  Partners: Feed a winning network of customers and suppliers; together we create mutual and lasting value. Planet: Being a responsible citizen who makes a difference, helping to build and support sustainable communities. Profit: Maximize long-term profitability for shareholders, while being aware of all our responsibilities. Productivity: To be a highly effective organization that reacts quickly.

                            TARGET MARKET   The company's drinks are generally for all consumers. However, there are some brands, which target specific consumers. For example, Diet Coke soft drinks are targeted at consumers who are of legal age, between the ages of 25 and 39. Sport Power Ade sports water target those who are fit, healthy and do. Winnie the Pooh cap sipper kids drink target juice ages 5-12. This type of market approach refers to market segmentation. The Coca-Cola Company, when advertising has a primary target market of those 13-24 (age), and a secondary market of 10-39 (age).