Ch. 4 - The target market for Coca-cola

 

                          TARGET MARKET

 The company's drinks are generally for all consumers. However, there are some brands, which target specific consumers.

For example, Diet Coke soft drinks are targeted at consumers who are of legal age, between the ages of 25 and 39. Sport Power Ade sports water target those who are fit, healthy and do. Winnie the Pooh cap sipper kids drink target juice ages 5-12.

This type of market approach refers to market segmentation.

The Coca-Cola Company, when advertising has a primary target market of those 13-24 (age), and a secondary market of 10-39 (age).