Ch.5 - The global vision for Coca-cola

 

The vision of Coca-cola.

Coca Cola's vision is oriented towards different aspects to achieve sustainable and quality growth. Among the most important elements that the company takes into account we have:

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  People: Be a great place to work. In it, people feel motivated to be the best.
• Portfolio: Give the world a portfolio of quality beverage brands that anticipate and satisfy the wants and needs of consumers. 
• Partners: Feed a winning network of customers and suppliers; together we create mutual and lasting value.
• Planet: Being a responsible citizen who makes a difference, helping to build and support sustainable communities.
• Profit: Maximize long-term profitability for shareholders, while being aware of all our responsibilities.
• Productivity: To be a highly effective organization that reacts quickly.