Ch 2 : SWOT Analysis for the product.

 

SWOT ANALYSIS OF COCA COLA.

        Strengths   

• Strong brand identity.
• Highest brand equity.
• Extended global reach.
• Greatest brand association and customer loyalty.
• Largest brand valuation.
• Dominant market share.

            Weaknesses

• Aggressive competition with Pepsi.
• Product diversification.
• Health concerns.

             

             Opportunities

• Introduce new products and diversify its segments.
• Increase presence in developing nations.
• Bring advance supply chain system.
• Packaged drinking water.

 

              Threats

• Water usage controversy.
• Packaging controversy.
• Direct and indirect competition.