Posts

Showing posts from August, 2022

Ch. 3 - Ethics and Social Responsibility

  RESPONSIBLE CONSUMPTION SOCIAL IMPACT   We can say that Coca Cola products are manufactured in decent working conditions since one of the company's objectives is to be a great place to work and for this: Prohibits any type of forced labor, provides equal opportunities, avoids discrimination, adheres to the provisions on minimum age established by applicable laws and regulations, among other measures.   It is guaranteed that in all areas and activities of the Company the legal regulations and the criteria established by the Human Rights in the Workplace Policy are respected.   The Coca Cola company can be considered socially responsible since it has the highest standards and processes to guarantee the safety and quality of all its products, in addition, they live with the objective that sustainability is part of everything they do. The company is committed to both the social part and the environmental part.

Ch 2 : SWOT Analysis for the product.

  SWOT ANALYSIS OF COCA COLA.         Strengths    Strong brand identity. Highest brand equity. Extended global reach. Greatest brand association and customer loyalty. Largest brand valuation. Dominant market share.             Weaknesses Aggressive competition with Pepsi. Product diversification. Health concerns.                             Opportunities Introduce new products and diversify its segments. Increase presence in developing nations. Bring advance supply chain system. Packaged drinking water.                 Threats Water usage controversy. Packaging controversy. Direct and indirect competition.