Ch 1 : Mission Statement and brief product history.

 

COCA-COLA MISSION

"Refresh the world in body, mind and spirit. Inspire moments of optimism and happiness through our brands and actions, to create value and leave our mark on each of the places where we operate."

The Coca-Cola story began in 1886 when Dr. John S. Pemberton, an Atlanta pharmacist, was looking for a drug to cure his morphine addiction acquired during the American Civil War. He developed a formula in syrup form and mixed it with carbonated water.